Petra Berner, Germany, is the Head of Strategy and Consulting Services at DW Akademie. Prior to this she was Department Head of Research and Development from January 2013-August 2014 and Head of Latin America from July 2005-December 2012 at DW Akademie as well as a Consultant and Trainer for change processes and organisation development at e&b concept GmbH. She underlines the importance of exploratory ideas in media development that proceed from a creative needs assessment, is participatory and takes alternative approaches to missed baseline studies and fixed project designs. She recommends the need to make use of the unique community of media development activists, experts, implementers, evaluators, consultants, trainers, and project managers, and keep on exchanging ideas in order to confront complex media development constraints and challenges.